If you offer additional services and would like to be found for them more readily, dedicating a page to those specific pages can be helpful to the user and for your SEO (Search Engine Optimization) results.
Do you have more to say? A blog is a great way to position yourself as an expert home inspector. It is also another great way to boost your SEO.
When a user (and potential customer) does a Google search for something like: “Home Inspector Boulder” they will first see the company’s who are using paid ads, and then they will see the map with Google Local Places. This is a great (and free – other than the set-up) way of marketing your home inspection services to your local area. Having this listing also lends the opportunity for you to start gather Google Reviews for your site. This is some of the best SEO and Marketing you can do yourself as a service provider as users tend to put TRUST in to businesses (and products) with high ratings.
Google Analytics Set-up + Integration Google Analytics is an important website tool that let’s us know how users (customers and potential customers) are interacting with your site. It tells us how many visitors you’re getting each day/week/month, how they came to your website, what their demographic is (gender, age, interests). It let’s us know what page is getting the most traffic, how long they’re staying on your site and if they’re coming back as a repeat user. This gives us valuable information for how to digitally market your website. What content is working and what isn’t working and leads us in a direction of how to change it so that you can be found by more of your perfect customers. *The fee listed for this service is a one-time fee. You can also opt for reporting by adding on to your monthly hosting plan. Contact us to inquire. This is a custom service based on the client’s needs.
This includes integration of an SEO plugin with keyword research to narrow down what your customers are searching for to find your home inspection business. We also take a look at what your competitors are doing and see what insights we can gain from that. This is a custom add-on service and can include many different methods. A strategy session is the first step.